This week Hoekhuis Flowergroup has decided to participate in the Cooperative Floranti. The group of producers and traders is further expanding and they can digitally work together to get the best out of Floranti. The network is growing, we see a great increase in trade volume since we got live in mid-June.

Hoekhuis Flowergroup is a well known name in the sector that has been working for years on the digitization of its services. The company focuses on direct trade and has close connections with producers and buyers. Logistics services are also provided at Hoekhuis via the Flower Taxi.

Owner William Heijl wants to innovate further: “Via Floranti we can improve the collaboration in the chain. I’m certain that the collaboration with Floranti will create new opportunities for my company and the companies I work with.”

Maurice van Winden (Floranti) considers the participation of Hoekhuis as a huge step forward: “I know William for a long time and I have respect for the way he has responded to the changes in the market in recent years. His ideas and drive will help us create more value in the chain.”

The number of participants is growing quickly. And that means that the commitment and development power is also increasing. It is certain that the motto “Connect and Attract” also applies outside of the digital world, as was made clear during the recent participants’ meeting. Not only the digital collaboration was discussed, but also the personal relationships were strengthened between the buyers and the growers.